Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more. ************************ Timestamps: (00:00) - Intro. (01:12) - Who is Ilias Galiotos? (01:53) - Ilias’s background. (03:18) - What is MarineTraffic? (04:17) - MarineTraffic’s niche market. (06:04) - How do you approach the company's core segments? (07:33) - Where do these people “live” online? (10:41) - Main pillars of MarineTraffic’s content strategy. (13:18) - Challenges in content creation for MarineTraffic. (15:38) - Handling bad news. (18:40) - Handling references from publications and news sites. (21:16) - Embed MarineTraffic’s vessel map into websites. (22:40) - How to maintain visibility for the terms with business impact. (27:41) - Ilias’s thoughts on AI. (29:22) - What does the future hold for niche SaaS companies? (34:53) - Learn more about Ilias and MarineTraffic and get in touch. (35:22) - Outro. ************************ Useful Links: Website: https://www.marinetraffic.com/ & https://www.kpler.com/ Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/ ************************ Stay Tuned: ► Website: https://minuttia.com ► YouTube: https://bit.ly/2BZJmhb ► LinkedIn: https://bit.ly/2DHaJNr ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.