How Good Humans Sell With Catherine Brown

Sales Expert, Trainer, And Coach Catherine Brown joins the show to discuss how anyone can become better at sales by reprogramming their approach to the practice. --- Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice. ------ Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. It even works as a seed to sale additive for cannabis with dozens of incredible benefits. Learn more at https://HOCLA.org. --------- Books Mentioned: Designing Your Life by Bill Burnett and Dave Evans: https://amzn.to/3jDBqFf The Inner Game of Selling by Ron Willingham: https://amzn.to/3kMFYIL Stepping Heavenward by Elizabeth Prentiss: https://amzn.to/3Bz3q2P How Good Humans Sell by Catherine Brown: https://amzn.to/3t7RTEI ------ Show Notes: 00:00 Show Intro 01:04 Https://HOCLA.org 01:49 Guest Intro – Catherine Brown 03:07 Interview begins 03:18 Joining the B2B sales ranks 04:37 The issue of negative sales mindsets 09:27 The importance of follow up 12:39 Overcoming limiting beliefs 15:10 What Catherine loves about sales 16:57 The biggest mistakes people make in sales 19:17 Catherine’s favorite failure 22:19 Bad sales recommendations 24:57 Taking responsibility 26:45 Finding mentors 28:22 The best investments Catherine has ever made 31:13 Catherine’s advice for young people 36:36 Catherine’s book recommendations 39:38 Catherine’s billboard 41:09 Catherine’s heroes 49:32 Catherine’s self care strategies 52:43 The kindest thing anyone has done for Catherine 54:59 Show Outro