Laura Bull - Branding it's not Marketing

In this conversation, Laura Bull, a branding and marketing expert, discusses the critical importance of branding for authors and creative entrepreneurs. She emphasizes the distinction between marketing and branding, the need for consistency, and the necessity of a strong online presence. Laura shares insights on how to evolve a brand over time, the significance of understanding one's target audience, and the key takeaways for effective branding strategies. The discussion also highlights the importance of clarity and confidence in branding, as well as the need for authors to actively market their work continuously. Takeaways Branding is essential for authors and creative entrepreneurs. Understanding the difference between marketing and branding is crucial. Every book should be treated as a business. Consistency in branding helps build a loyal audience. A strong online presence is necessary for success. Authors must continuously market their books, regardless of age. Clarity and confidence in branding lead to better decision-making. Comparison with competitors can hinder creativity. Evolving your brand is important as your audience changes. Every book should have a clear mission statement.