Laura Bell Main - From Reactive to Proactive: Shifting the Culture of Security in Software Development

In this episode of SaaS Fuel, Jeff Mains is joined by cybersecurity expert and SafeStack CEO Laura Bell Main to reframe how SaaS founders think about security. It’s not just compliance or a checklist—it’s a cultural foundation for growth. Laura shares how security, when embedded early, accelerates deals, reduces friction in enterprise sales, and strengthens trust with customers before it's ever questioned. You’ll learn how to shift developer mindsets, build security into your engineering culture, and avoid the costly mistake of treating security as someone else's job. Whether you’re a bootstrapped founder or VC-backed startup, this is the episode that helps futureproof your SaaS—without killing your velocity.Key Takeaways 00:00 – Intro: Hiring challenges in a capital-efficient SaaS world 01:47 – Why security isn’t a feature—it’s the foundation 02:16 – Creating a dev culture where security is second nature 04:00 – Guest intro: Laura Bell Main of SafeStack 05:04 – Laura’s cybersecurity journey and founding SafeStack 08:01 – Security as culture, not compliance 10:50 – Scaling to 84 countries with no ad spend 13:03 – From side project to global venture 14:52 – Early founder mistakes and big lessons 17:06 – Culture of learning: “What I Learned Today” 18:46 – Scaling support for SaaS founders 20:00 – Filtering the noise and trusting your next step 22:35 – Cross-cultural founder lessons 25:17 – Internal culture: Balancing trust, safety, and innovation 29:13 – Designing security education that actually works 33:15 – Getting entire engineering teams involved 36:10 – The risk of delaying security in SaaS 38:28 – Accelerating enterprise sales with securityTweetable Quotes “Security isn’t a task—it’s a culture.” — Laura Bell Main “Most SaaS founders wait until it’s too late to think about security.” — Jeff Mains “Embedding security early isn’t a slowdown—it’s an accelerant.” — Laura Bell Main “The cost of a bad hire is nothing compared to the cost of a poor culture.” — Jeff Mains “If 150 developers is your threshold for hiring a security person, you’ve waited too long.” — Laura Bell Main “Scaling a SaaS company requires fewer hacks and more habits.” — Jeff MainsSaaS Leadership Lessons Security Is a Culture, Not a Checkbox Making security part of your team's DNA creates long-term growth, not short-term friction. Hire Based on Pain, Not Hope Scaling prematurely can be just as dangerous as hiring too late. Start Security Early—Not After the First Enterprise Deal Founders who embed security from the start build trust faster and shorten the sales cycle. Teach Security as Behavior, Not Just Theory SafeStack succeeds by focusing on culture change, not technical checklists. Global Growth Without Ads Is Possible If your mission is clear and execution solid, early adopters will spread the word. Your Culture Is the Greatest Risk or Asset Create an environment where learning is daily, mistakes are shared, and trust is built top-downGuest Resources Email - laura@safestack.io Website - https://safestack.io/ Linkedin - https://www.linkedin.com/in/laurabellmain/Episode...