Launching a New Product and Breaking the 95% Failure Rate of New Product Launches

Most new products fail. But Jon LaClare has spent decades changing that. In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently. We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch. What You’ll Learn: Why 95% of New Product Launches Fail—and How to Avoid ItThe Secret to 10x Success Rates for New Product LaunchesThe #1 Thing You Must Do for a Successful Product LaunchWhat Kraft’s Early Failures Taught About Launching ProductsThe One-Day Strategy Behind BlueBlockers and OxiClean’s SuccessThe Perfect Launch System and the 3 Ps of a Profitable RolloutThe Real Problem Most Marketers Miss in Product Launch CampaignsThe Truth About ‘But Wait There’s More’ and Billy MaysHow to Use AI and Video the Right Way in Product MarketingThe Role of Authenticity and the Media Buying Tools Jon Uses Connect with Jon LaClare: Website - https://www.harvestgrowth.com/Linkedin - https://www.linkedin.com/in/jon-laclare/Instagram - https://www.instagram.com/p/DI4LwoaMiNT/YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketingX - https://x.com/jonlaclareBook - https://www.harvestgrowth.com/perfectlaunchsystembook Resources: Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.