Laney Goff, Asif Rehmani, Cindy Jordan

Laney Goff Laney Goff is the EVP of Strella Social Media and a social media expert with over 10 years of experience in the industry. Having found success across multiple niches on Instagram and TikTok as an influencer and content creator, Laney brings a unique perspective to her work. With a communications degree and a knack for blending creativity with strategy, she helps brands stand out and cultivate genuine engagement. For Laney, it's not just about the numbers—it's about creating original content that drives results. From exploring the latest trends to crafting innovative strategies, she's passionate about delivering measurable impact in an ever-evolving digital landscape. Asif Rehmani Digital transformation is a widely discussed concept, but many companies approach it incorrectly, leading to missed opportunities and inefficiencies. Asif Rehmani, CEO of VisualSP, a leading in-app digital adoption platform (DAP), highlights key pitfalls leaders face in this journey. Often, businesses focus on tools rather than people, expecting technology alone to drive success, while neglecting the human aspect of adoption and usability. Additionally, treating digital transformation as a one-size-fits-all process ignores the unique needs and goals of individual organizations. Another common mistake is viewing digital transformation as a one-time project rather than an ongoing, evolving process. Cindy Jordan Cindy Jordan is a dynamic leader whose career has been defined by a deep commitment to the well-being of others. Starting as a police officer in Washington, D.C., she transitioned into political fundraising, where she learned the power of advocacy for meaningful change. Her move to Arizona led her to become a lead strategist for a major physician practice, where she developed innovative healthcare solutions, including founding Medical Referral Source (MRS), a referral technology tool for physicians. After successfully scaling MRS, which was later acquired, Cindy’s journey took a personal turn when her family faced the devastating impact of loneliness and mental health challenges. Inspired by her daughter Rylie’s battle with chronic loneliness, Cindy co-founded Pyx Health in 2018 to address loneliness and social isolation using a blend of compassionate human support and technology.