Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (03:35) - Customer obsession vs Competitor obsession (06:41) - Is competitive intel only for B2B SaaS? (09:40) - Defining competitive intelligence (16:20) - How do you identify threats? (17:56) - Practical case with a cinema (23:12) - How to start a competitive intelligence department? (28:13) - How to consolidate your research and apply it? (37:03) - How do you assess the maturity of a category? (44:16) - The number one tip to find differentiators (48:57) - Andy's biggest win (52:04) - Outro *** → Buy my book: book.stfo.io → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘