Kill The Jargon - How To Make Every Word Count

Here's a clip from a recent writing workshop delivered by Comsteria's Colin Kelly. We love to tackle corporate jargon whenever we encounter it. The trick is always to focus on your audience and challenge any words or phrases that they wouldn't use in every day speech. There are lots of redudndant, empty phrases uses on websites, social media and in interviews where the writer or speaker - for whatever reason - uses a jargon phrase instead of what they really want to say. Here's some advice on what you might do instead.  Looking to improve your writing? Our 'Writing Engaging Online Content' video on demand training is availale to watch right now.