Key Takeaways for Entrepreneurs' Brand Awareness Campaigns with Robert Brill

23 Apr 2024 • 34 min • EN
34 min
00:00
34:29
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Let me tell you about my insightful guest today - Robert Brill, CEO of Brill Media, an award-winning media buying agency specializing in precision advertising. With over 20 years of experience, Robert is not only a Forbes Business Council member but also provides marketing insights to other major publications. In our casual conversation, Robert shares key takeaways for small business owners on effectively growing through marketing. He emphasizes having the right messaging before spending money to amplify reach. We discuss how to achieve product-market fit by understanding target audience problems. Robert also advises on major advertising platforms like Google, Meta, LinkedIn, and TikTok. He explains how brand awareness campaigns, while not directly sales-driven, increase conversion rates long-term. Overall, Robert provides a wealth of practical tips for entrepreneurs to make better marketing decisions. I encourage you to listen to Robert"s expertise in precision advertising and their success in growing a media agency. Let me know your key takeaways in the comments!   #SmallBusinessMarketing  #EntrepreneurialMarketing #BusinessGrowthStrategies  #MarketingTips  #AdvertisingInsights  #DataDrivenMarketing  #BrandBuilding  #DigitalMarketing101 #MarketingAgencyTips #CustomerCentricAdvertising  Key Moments    00:00:03 - Introduction to Robert Brill    00:01:06 - Becoming an Entrepreneur    00:02:47 - Key Insights for Business Growth    00:06:49 - Product Market Fit    00:13:07 - Advertising Platforms    00:14:22 - Understanding Consumer Data and Advertising Platforms    00:17:27 - Platform Recommendations for Advertising    00:19:57 - Building Brand Awareness and Sales    00:21:22 - Utilizing TikTok for Marketing    00:23:49 - Marketing Strategies for Small Businesses    00:28:23 - Importance of Finding the Right Agency    00:29:43 - Role of an Agency    00:32:21 - Offer and Contact Information    00:33:58 - Marketing vs. Advertising   Support the Show. Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

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