Key Steps to Embrace Change for Business and Personal Growth with Cassandra Worthy

17 Jul 2024 • 53 min • EN
53 min
00:00
53:27
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"You have a choice. You can either get bitter or you can get better. It"s up to you." These are the words that became a catalyst for her personal and professional transformation. When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed. But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER. Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all… In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra"s approach to marketing and long-term vision, and how to embrace organizational change. Click play to hear all of this and… (00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change. (00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model. (00:06:38) The BEST advice that inspired Cassandra’s book. (00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through. (00:15:09) How Cassandra created a positive and inclusive team culture. (00:17:01) The mindset shift that changed the game for Cassandra. (00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change). (00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”. (00:22:12) The significance of embracing change and finding purpose. (00:30:57) How Cassandra got her start in speaking on stages while still working in corporate. (00:37:23) Cassandra"s approach to building a global network. (00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded. (00:43:51) Cassandra"s vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it). (00:44:34) An inside look at Cassandra"s go-to-market strategies. (00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth. For full show notes, visit https://jasminestar.com/podcast/episode454 Learn about The Change Growth Accelerator Experience with Cassandra Worthy by clicking >>HERE<<. If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE<< to apply for my upcoming mastermind!

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