Katie Wilson, BelliWelli: Building a Community-First CPG Brand

“My strategy was always one foot in front of the other. Just do something and be relentless. And we're all capable of being relentless…” What if healing your own body could spark a movement that changes an entire industry? Katie Wilson, co-founder of Belli Welli, turned her personal struggle with gut health into a nationwide wellness brand reshaping how we talk about digestion and women’s health. From baking gut-friendly cookies in her kitchen to landing on retail shelves across the country, Katie’s relentless “one foot in front of the other” mindset turned discomfort into innovation — and passion into purpose. In this episode, Katie shares how her journey from matchmaking to entrepreneurship led her to create a thriving community around authenticity, vulnerability, and deliciously functional snacks. She opens up about building a startup from scratch, navigating fundraising without a plan, and the viral marketing magic that made Belli Welli a breakout success. What we talked about:The Perfect Match [5:02]One Step in Front of the Other [12:15]Biggest Learning Lessons [19:06]Being Transparent [24:47]Evolution of Marketing Strategy [32:55] Connect with Katie: Instagram LinkedInUse code ENTREPRENISTA20 for 20% off your BelliWelli order! Are you ready to get the recognition you deserve? Applications close on November 6th. Take the first step toward gaining the visibility and recognition your business deserves. ⁠Start your award application today⁠! Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend! Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlayBe sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.