Kass & Mike Lazerow — Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success, Building Golf.com & Selling Buddy Media to Salesforce

Today on The Casey Adams Show, I’m joined by Kass and Mike Lazerow — the powerhouse couple behind Golf.com and Buddy Media, and co-authors of Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success. From launching startups to navigating marriage and business together, Kass and Mike bring a raw, honest perspective to what it really takes to build and exit successful companies — while building a life together. In this episode, we dive into their one-of-a-kind love story that began with an email proposal, the ups and downs of building businesses as a couple, and what inspired them to write so candidly about the messy side of entrepreneurship. We cover their early days, fundraising strategies, the sale of Buddy Media to Salesforce for nearly $800 million, and the emotional journey behind it all. Whether you’re a founder, in a relationship, or both — this one will hit home. Buy the book: https://shovelingshit.com/ Follow Kass & Mike: https://www.instagram.com/kassandmike/ Chapters: 00:00 Introduction to the Lazerow Story 02:59 The Journey of Love and Business 05:46 Building Trust in Relationships 08:48 The Decision to Write a Book 11:58 The Evolution of Golf.com 15:00 Navigating Challenges and Setbacks 17:53 Fundraising Insights and Strategies 20:52 The Importance of Relationships in Business 23:51 Gary Vee and the Power of Consistency 31:28 The Early Days of Entrepreneurship 33:02 Buddy Media and the Social Media Revolution 36:20 The Impact of Facebook on Society 39:04 Navigating the Challenges of Entrepreneurship 41:34 The Emotional Journey of a Billion Dollar Exit 47:39 Looking Ahead: Future Aspirations and Giving Back