Karen Eber on The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire

What makes a story perfect? How do you tell the perfect story for any occasion? Stories are a memorable and engaging way to differentiate yourself and build connections. They are integral to forming trust, creating new thinking, and even influencing decision-making. But it isn’t enough to tell a story. The way you tell a story makes a difference in the outcome for your audience. Most people aren’t natural storytellers. They see others tell stories with ease and feel they weren’t given that talent or don't have the perfect story to share. In The Perfect Story, Karen Eber—leadership consultant, professional storyteller, and TED speaker—evolves the conversation on storytelling. She explains how to leverage the science of storytelling to create an engaging story. Without relying on complicated models or one-size-fits-all prescriptions, The Perfect Story makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion. *** The Burleson Box is brought to you by Socius Marketing: The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice. Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time. And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like. Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off. And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered. *** Resources Mentioned in the Episode with Karen Eber:The Perfect StoryKaren Eber *** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat. http://www.theburlesonbox.com/sign-up   Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here: http://www.theburlesonreport.com   Follow Dustin Burleson, DDS, MBA at: http://www.burlesonseminars.com