Julie Matzen Reveals What Most Marketers Get Wrong

In this episode of Conversations with Rich Bennett, marketing powerhouse Julie Matzen joins Rich and co-host Michelle Hayes to share how her innovative platform, Boarderline, is transforming the way small and mid-sized businesses access expert marketing advice. Julie explains how AI, strategic planning, and curated advisory boards are giving entrepreneurs affordable access to top-tier knowledge, without burning through budgets. A must-listen for anyone looking to launch or grow a business in today’s digital world.  Guest: Julie Matzen  Julie Matzen is a seasoned marketing expert with over 25 years of experience working with major brands like Sherwin-Williams, Oura, and Yale Smart Locks. She is the founder of Mayday Agency and co-founder of Boarderline, a groundbreaking advisory platform that connects startups and small business owners to elite industry experts. Julie’s mission is to make high-level guidance accessible to entrepreneurs at every stage of growth.  Main Topics:  ·         Julie’s path from PR to founding a full-service ad agency ·         The birth and mission of Boarderline ·         Common marketing mistakes small business owners make ·         Why “everyone is not your customer” ·         How to use AI effectively—and what to avoid ·         Strategic planning and the importance of a business plan ·         PR vs. paid media: what works and why ·         How to build an advisory board on a budget ·         The future of advertising and attribution in a post-cookie world ·         Why personalization and strategy matter more than “cute content”  Resources mentioned:  ·         Mayday Agency (Julie’s marketing agency) ·         Boarderline – Business advisory platform ·         Sherwin Williams, Cricut, Oura Ring, Yale Smart Locks, Master Lock ·         Brad DeLava – Media expert at Borderline ·         Janet Notardonato – Market research expert at Borderline Send us a textPodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Support the show Rate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media: Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | Facebook Twitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennett TikTok – CWRB (@conversationsrichbennett) | TikTok Sponsors, Affiliates, and ways we pay the bills: Hosted on Buzzsprout Rocketbook SquadCast Contests & Giveaways Subscribe by Email