Josh Troy: Mastering Sales Systems & Scaling High-Ticket Offers - #178

In this special return episode, Alex Quin welcomes back Josh Troy, Founder and CEO of WFS Group – "Wires From Strangers." Since his first appearance on Hustle Inspires Hustle back in 2021, Josh has continued to make major moves in the sales space. Now a leading figure in high-ticket offer scaling, Josh breaks down how to build performance-based sales teams, the true difference between validation and scale, and the frameworks behind a strong sales call structure. Whether you're just breaking into high-ticket or ready to optimize your sales systems, this is one to take notes on. Episode Outline [00:00:00] Welcome back: Josh Troy returns to the podcast [00:02:30] Growth and milestones since the 2021 episode [00:06:15] WFS Group’s edge in outsourced sales [00:09:40] Ideal client profile and red flags to avoid [00:15:10] What makes an offer scale-ready [00:20:00] Founder-led sales and product-market fit [00:27:00] Choosing between one call and two call models [00:36:45] How to create urgency without sleazy tactics [00:42:30] Team structure, metrics, and scaling strategies [00:48:00] Follow-ups, no-show protocol, and nurturing leads [00:53:00] Using application questions to pre-qualify prospects [01:02:00] Flipping the “we tried this before” objection [01:07:30] Josh’s 10-step sales call framework [01:12:00] What Josh wants to be known for in the industry [00:48:40] Where to watch Taking the Fight and follow Stuart Wisdom Nuggets Validate Before You Scale: Your sales team can’t fix an unvalidated offer. Make sure your funnel, product-market fit, and fulfillment are locked before adding reps. Simplicity Scales Better: Too many funnels and offers slow down scale. Josh advises sticking with 1–2 high-performing funnels for million-dollar months. Sales Ops > Just Salespeople : Success isn't about throwing bodies on the phone. It’s about having systems, frameworks, and processes to support consistent performance. Internal Urgency Beats Discounts : While incentives can push fence-sitters, real urgency comes from helping clients see the cost of inaction through a strong discovery. Metrics That Matter Most : Gross and collected revenue per booked call are the truest measures of sales team efficiency—not just close rate or show rate. Power Quotes: “We’re a scale team, not a validation team.” - Josh Troy “Lead flow times sales performance equals revenue.” - Josh Troy “Urgency comes from solving pain, not just fast-action discounts.” - Josh Troy “Someone’s life can change almost overnight with the right offer.” - Alex Quin “Warm traffic converts very different than cold traffic.” - Alex Quin Meet the Guest : Josh Troy Instagram: (https://www.instagram.com/troy.joshua) WFS Group Website : (https://thewfsgroup.com/) Connect With the Podcast Host Alex Quin: Instagram: (https://www.instagram.com/alexquin) Twitter: (https://twitter.com/mralexquin) LinkedIn: (https://www.linkedin.com/in/mralexquin) Website: (https://alexquin.com) TikTok: (https://www.tiktok.com/@mralexquin) Our Community Instagram:(https://www.instagram.com/hustleinspireshustle) Twitter: (https://twitter.com/HustleInspires) LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle) Website: (https://hustleinspireshustle.com) *This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.* See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.