Jonah Greenberger On Raising $100 Million To Bring Subscription-Based Solar Power Solutions To Homes And Local Businesses In Mexico

Entrepreneurship is often about taking big risks, and for Jonah Greenberger, that meant leaving behind a stable job at a global energy giant to venture into an entirely new country, industry, and business model. From growing up in an academically inclined household to founding Bright, one of Mexico’s leading solar energy companies, Jonah’s journey is a masterclass in bold decision-making, resilience, and strategic execution. Bright has attracted funding from top-tier investors like Leonardo DiCaprio, Sierra Peterson, Ajax Strategies, and Soma Capital.