Jon Morris on Niching Down, Creativity & Selling a 7-Figure Agency

Want to stop trying to serve everyone and finally own your lane? In this episode of Walk In Victory, host NaRon Tillman sits down with entrepreneur Jon Morris to break down how niching down and leaning into creativity helped him build and sell a successful digital marketing agency.  They get real about: Why most founders are afraid to niche down (and how that fear kills growth)How to use creativity and innovation as a competitive advantageThe power of focusing on a specific market segment instead of trying to reach everyoneWhat Jon learned from building and exiting his digital marketing agencyHow to listen to your customers and turn their feedback into profitable offersJon shares hard-won lessons from his own journey — from starting an agency, to scaling it, to finally selling it. You’ll hear how being specific about your services, your niche, and your ideal client can unlock bigger opportunities, better pricing, and more freedom. If you’re an entrepreneur, agency owner, consultant, or creative professional who feels “too broad” or stuck trying to be everything to everyone, this conversation will help you rethink your strategy and focus on what actually moves the needle. Episode Timestamps 00:00 – Overcoming the fear of niching down 00:13 – Host intro and episode overview 00:40 – Why creativity matters in modern business 01:00 – Jon’s personal background and agency experience 01:32 – The decline of creativity in education 02:30 – How to foster creativity in children (and teams) 03:06 – Jon’s story and first steps into creativity and business 09:30 – The role of focus in business success 13:35 – The real benefits of niching down 20:09 – Selling a business: Jon’s personal insights 26:40 – Innovation, customer feedback, and staying relevant 29:26 – Final takeaways and call to action Call to Action If this episode helped you think differently about your niche or your creativity, share it with another entrepreneur who needs to hear it. Subscribe to Walk In Victory for more real conversations with leaders, creators, and visionaries who are building lives and businesses on purpose. Connect With Jon Website Linkedin Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support. 🎧 Thanks for listening to Walk In Victory with NaRon Tillman! Don’t forget to subscribe, rate, and share this episode with someone who needs encouragement today. ✨ Sponsored by Cozy Earth – Elevate your rest with luxury bedding. Use code VICTORY1 for 40% off at cozyearth.com. 🔗 Stay connected: 🌍 Website: walkinvictory.me💼 LinkedIn: NaRon Tillman📸 Instagram: @walkinvictorypodcast🙌 Your journey to intentional living, mindful entrepreneurship, and victory starts here.