Joe De Sena - Founder and CEO of Spartan | The Spartan Mindset

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The Guest Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born. De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER. A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October. ➡️ Show Links https://www.instagram.com/realjoedesena/ https://twitter.com/realJoeDeSena/ https://www.linkedin.com/in/josephdesena/  ➡️ Podcast Sponsors Hubspot - https://hubspot.com/   Kajabi - https://kajabi.com/success (Code: success) Indeed - https://indeed.com/clary The Hustle Daily Show - https://www.thehustledaily.show  NetSuite — https://netsuite.com/scottclary/  ➡️ Talking Points 00:00 - Introduction 02:18 - Military - A Must for Everyone? 05:34 - Fitness Decline in the US 11:40 - Joe's Fitness Journey 17:58 - Decade of Racing Insights 19:45 - Sponsor: The Hustle Daily Show 20:29 - Spartan Race Recruitment  27:40 - Simplifying Health Goals  35:35 - Building a Personal Brand 38:02 - Pandemic's Impact on Brand Building 40:44 - Evolving Through Challenges 42:22 - What’s Next for Joe De Sena? 44:15 - Advice to 20-Year-Old Self 44:31 - Connect with Joe Online 47:23 - Defining Success Our Sponsors: * Check out Miro: miro.com * Check out Policygenius: policygenius.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy