JLDC 0149: Inbound Marketing – Interview with Dan Moyle

Today we discuss 'Inbound Marketing' with Dan Moyle. Dan specializes in promoting helpful, engaging marketing over interruptive advertising. Coming to marketing from the TV news business, Dan brings a wealth of knowledge from writing to video production to multimedia content creation. He says, "I'd rather help someone reach 50 ideal customers rather than 5,000 passive viewers." Topics discussed during this podcast episode include; What is Inbound Marketing? Easy ways to get lots of free traffic with Inbound Marketing What to make sure you DON'T do in your Inbound Marketing campaigns And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: Dan's free Marketing Guide Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:30 - What influences did you have when you were growing up that lead you to where you are today? 3:15 - Dan's TV production career 4:30 - How Dan got started with Inbound Marketing 5:15 - What is Inbound Marketing? 8:15 - Examples of Inbound Marketing content in specific niches 13:20 - Why should businesses focus on using Inbound Marketing over other marketing methods? 16:45 - The importance of quality content 17:40 - How does someone get started with Inbound Marketing? 20:40 - Repurposing content 23:45 - Adjusting our mindset 26:50 - How do you promote your business with Inbound Marketing? 30:30 - Dan's free video marketing guide 32:15 - What is so special about being a podcast guest? Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...