JLDC 0145: Online Marketing Systems – Interview with Mark Fortune

In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation. In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper. Topics discussed during this podcast episode include; Easy tweaks you can implement right now to improve your online business Recommended resources for your online business The biggest mistakes online business owners make And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: FortuneMarketingInc.com Duct Tape Marketing LeadPages Unbounce Thrive Wordpress Themes ActiveCampaign Mailchimp Google Analytics Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:45 - What influences did you have when you were growing up that lead you to where you are today? 4:30 - Mark's parent's small business and the struggles they faced 6:10 - How Mark began his own digital marketing agency 10:00 - Online marketing systems - an overview 13:45 - What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems 15:45 - Many businesses drop the ball when it comes to landing pages 17:15 - Online marketing systems resources that Mark recommends 20:25 - The biggest mistakes online business owners make 23:00 - How businesses can track the results of their advertising and marketing efforts 26:40 - What else should businesses owners focus on when it comes to their online marketing systems 28:00 - The importance of using video 29:15 - Mark Fortune's real-life case studies 36:10 - Mark's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...