Jennifer Kaplan on Reputation, Relationships, and the Heart of PR

A strong reputation can grow your business faster than any ad—and a single bad impression can undo it just as quickly. Jennifer Kaplan, founder of Evolve Public Relations, and I, talk about the true power of relationships in business. She shares why PR isn’t just about media buzz—it’s about staying visible, building trust, and showing up with integrity every step of the way. From dealing with a reputation crisis to creating a compelling brand narrative, Jennifer offers insights that are just as useful for entrepreneurs as they are for large organizations. Jennifer shares why small businesses need to be especially mindful of how they’re seen, both online and in person, and how small gestures—like following up or owning your mistakes—can leave a lasting impact. We also dig into the evolving media landscape, the emotional power of good storytelling, and why curiosity might just be the secret to stronger connections. Highlights:Why small businesses need to protect and nurture their reputation with intention.How to stay ahead of communication challenges before they turn into full-blown PR problems.Ways to craft a clear, authentic brand message that actually connects with your audience.The role of non-verbal communication in shaping how people see and remember your business.Why building relationships—and maintaining them—is still the most powerful PR tool you have. Connect with Jennifer: Website: www.evolveprandmarketing.com LinkedIn: https://www.linkedin.com/in/jennifer-kaplan-b331948 Instagram: https://www.instagram.com/evolveprandmarketing/ In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by taking the 3 Card Sampler – you won’t regret it. AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple...