Jeffrey T. Sooey: The Role of Certification in Coaching

For over two decades, Jeffrey T. Sooey has served coaches and leaders – beginning at 26 as a “results coach” for Tony Robbins, to today as the President of JTS Advisors. In this interview we cover lots of ground about the coaching world including what it takes to build a successful business, the various models, and Jeffrey’s opinion on coaching certifications! What You’ll Hear In This Episode: -Jeffrey shares his journey - his early interest in personal growth, his work with Tony Robbins, and his transition into coaching. - Jeffrey's extensive experience in the coaching world, his transition from informal coaching to formal coaching, and the role of certification in coaching. - The differences between a coaching practice and a coaching business, the various coaching models and delivery models, and the economic challenges of one-on-one coaching. - Three coaching models: accountability, strategy, and assessment. - The role of certification in coaching, the importance of continuous growth and development for coaches, and how certification isn’t enough!