Jeanette Shore on Building Community – PTC 475

THE POWER OF PODCASTING IS BUILDING COMMUNITY When it comes to building community, there is nothing more powerful than your podcast. We often talk that people do business with those they know, like and trust. It's all about building community and rapport. (See my next workshop at www.PodcastTalentCoach.com/workshop.) BUILDING COMMUNITY I was on the radio one afternoon and suddenly developed a case of the hiccups. It happened while the mic was open and I was on the air. There was not much I could do about it at that point. I said, "If this keeps up, this is going to be a very long show." Two days later I was a hockey practice with my son. Two moms came up to me and said, "When you got the hiccups the other day on the radio... that was the funniest thing we ever heard." Being human and sharing our authentic self on the podcast is how we build friendships. When your audience listens to you episode after episode, they get to know you and really building community. WHY PODCASTING Podcasts and audio in general are a very personal medium. People are usually listening to you with headphones. When you are in their earbuds, you are having a very personal, one-on-one conversation. Only they can hear you. If you say something on your show that makes your listener laugh, people will wonder what they are laughing about because nobody else can hear you. It is that kind of personal connection that starts building community. Video doesn't have that power. What I see on video you see. Nothing left to the imagination. We also "perform" on video. It is a little more difficult to be ourselves. It simply isn't natural. With your podcast, we are in a room alone talking intimately to people we cannot see. We aren't worried about what we look like. It is just a personal conversation building relationships. YOUR FUNNEL As you're building community with your listeners, you can get them started down your funnel. Being your authentic self on your podcast build the rapport. Your audience begins to trust you. When you then offer your free resource or make a call to action, your audience is more likely to act upon that request. Your podcast is a powerful way to grow your email list when you're using the show for building community. JEANETTE SHOREY Let me show you how it works in real life. Jeanette Shorey was on my Podcast Profits Summit to share how she uses her podcast to grow her business. I want to bring you that conversation here. Jeanette Shorey is a National Board Certified music educator with over 25 years of experience. She is an Arts Integration Specialist, an instructional coach, a National presenter and a mentor. Jeanette mentors music teachers through The Happy Music Teacher Academy. She is the author of resource books and the creator of The Happy Music Teacher Podcast. She uses her podcast for building community and growing her business.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.