#138 - The Science of Marketing with Author of The Catalyst Dr. Jonah Berger

In this weeks episode Jas and Laura sit down with Dr Jonah Berger author of new york times best selling book The Catalyst. Discussing the science of marketing. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.