JAR Audio: Stories Through Sound

Jen Moss and Roger Nairn, co-founders of Jar Audio, a Vancouver-based podcast company specializing in branded content. They discuss their backgrounds in radio and advertising, and how those experiences shaped their approach to podcasting for brands and nonprofits. The conversation explores the challenges of making branded podcasts that are authentic and audience-focused, rather than advertorial. Jen and Roger share insights on building trust, measuring engagement, and the importance of putting the audience first. They address the lack of funding for Canadian podcast content and their efforts to advocate for government support. JAR Audio are also advocating for Canadian podcast content, asking the current Liberal government to recognize the medium's potential and provide necessary funding for innovative storytelling. You can see and sign the letter here.  I also ask Jen and Rob to discuss the integration of video in podcasting, the evolving role of AI in production, and the differences between radio and podcast formats. Listeners gain practical tips for improving sound quality and preparation, as well as a behind-the-scenes look at Jar Audio’s creative process and industry advocacy. The listener survey can be found here. Complete it and I'll share with you, my Top 10 Podcast Hacks for 2025.  Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Both the Sound Off Podcast and The Podcast Superfriends are apart of The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.