Jacob Burr and Maddie Foord: Ascedia’s Creative Team

#159 Welcome back everyone. Glad you’re here. On this episode, Pat is joined by Jacob Burr, Creative Director. And Maddie Foord, Experience Designer. These two provide the creative firepower at Ascedia.    On this show, Burr and Foord discuss their roles, and their ]data-informed and user-experience-focused approach to their work. Plus so much more…   Here are highlights:    0:00 – 2:00 – Intro + Beverage banter 2:00 – 6:00 – Roles + Creative Approach 6:00 – 9:00 – What is UX + Why it Matters 9:00 – 13:00 – The State of Design in 2025 13:00 – 18:00 – Web Project Kickoff Strategy 18:00 – 23:00 – Data-Driven Design 23:00 – 26:00 – Facelift vs. Full Redesign and how we tackle both 26:00 – 32:00 – Favorite Projects 32:00 – 36:00 – Cross-Team Collaboration – the need for connections not silos 36:00 – 40:00 – Accessibility (ADA) in Design – and why it’s so important 40:00 – 44:00 – SEO in Design 44:00 – 46:00 – Blogs: Still Worth It? 46:00 – 52:00 – Design Toolkit Must-Haves 52:00 – 56:00 – AI in Design 56:00 – 59:00 – No Photos? No Problem. How we work with clients without a lot of assets 59:00 – End – Staying Inspired   Connect with Jacob here: https://www.linkedin.com/in/jacob-burr/   Connect with Maddie here: https://www.linkedin.com/in/madeline-foord-37b36815a/   Connect with Ascedia here: https://www.ascedia.com/contact   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.