It’s the Media Stupid! - A Study Guide for Companies and Entrepreneurs

“We’re in the news business,” Dick Grove insists, “Not the PR business." His reasoning is straightforward: Individuals and companies must think like journalists, not self-promoters, to earn media coverage. Dick is the founder, chairman, and CEO of Inkinc Public Relations and author of the quasi tell-all, It’s the Media Stupid! pr without the bs.  For more than five decades, Dick has been at the forefront of the public relations industry. His media relations philosophy aligns closely with that of Monday Morning Radio founding host Dean Rotbart, whose courses at Wizard Academy — Newsroom Confidential, Buzz Snatching, and Reputation Tool Chest — all taught the necessity of understanding how journalists and news organizations think and operate. Before hiring a PR agency or pitching journalists and social media influencers yourself, hear firsthand from Dick and Dean what it truly takes to win the media’s favor. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Dick Grove, Inkinc PR Posted: February 24, 2025 Monday Morning Run Time: 47:15 Episode: 13.37 RELATED EPISODES Host Dean Rotbart Shares Three Lessons on Ways to Work with Journalists and Other Influencers When You Want to Get the Media’s Attention, Be a Source, Not a Salesperson The Inside Scoop on the ALS Ice Bucket Challenge and What Other Charities and Businesses Can Learn From It