Is Your Podcast Attracting the Right Clients?

Growing your show is great, until you realize you’re bringing in the wrong people. If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening. Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don"t grow revenue. And more importantly, how to fix it. On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your podcast is attracting the wrong people, what’s really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations. 1:35 - The real problem with following sponsor-first podcast advice 3:10 - When your audience grows but your revenue doesn’t 4:45 - How a podcast built for downloads kills your sales potential 7:20 - What misaligned listeners are actually costing your business 10:26 - How your content might be setting you up for no-shows 12:59 - Are you educating clients—or just impressing colleagues? 14:51 - 3 big signs you’re attracting listeners, not buyers 20:01 - Why educating too early kills conversions 22:08 - How misaligned messaging and offers show up in your podcast 27:03 - Why guest interviews might be hurting your sales strategy 30:45 - 3 shifts to turn your podcast into a sales asset 34:10 - Why better CTAs aren’t enough if you"re missing this 37:13 - How a Podcast Strategy Intensive can fix the root problem Mentioned in Is Your Podcast Attracting the Right Clients? Submit a question to The Podcast Newsroom Subscribe to The Podcast Newsroom How Effective Calls to Action Impact Podcast Profits Book your Podcast Strategy Intensive If your podcast is attracting the wrong people, or worse, no one at all, it’s not a sign to scrap it. It’s a sign to shift it. Inside a Podcast Strategy Intensive, we’ll audit your content, align it with your offers, and get your show back to working like the sales tool it’s supposed to be. Send us a text Grab your canteen and join us for The Profitable Podcast Summer Camp. We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off. If you want a podcast that’s working before fall hits, this is where you build it. Reserve your bunk at uncommonlymore.com/summercamp. Support the show