Is Generative AI the Game Changer That Advertising Has Been Waiting For?

Hikari Senju is a computer science graduate from Harvard University with a passion for technology and design. He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth. During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018. Senju’s background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale. What you will learn Discover how to leverage AI for generating and optimizing personalized ad creatives efficiently at scale. Learn to identify inefficiencies in advertising spending and utilize AI to address these challenges effectively. Understand the influence of Hikari's background in technology and art on his entrepreneurial journey and innovative solutions. Explore the strategies for building and leading a high-performance team with a focus on accountability and effective management. Gain insight into how AI can enhance human creativity, fostering a symbiotic relationship between technology and artistic expression.