Investor Discovery Calls, Fund Structuring Secrets, and The Power of Personal Brand ft. Justin Freishtat

On this episode of Unlimited Capital, Chris Lopez and Richard McGirr interview Justin Freishtat, a capital raiser and branding expert who shares insights into his evolution as a syndicator, from chasing returns to prioritizing liquidity and downside protection. Justin breaks down his approach to structuring deals, including the use of customizable fund vehicles for both equity and debt investors, and explains how investor preferences drive his fund offerings. The conversation then dives deep into Justin’s marketing strategy, where he contrasts the scalability of ad-driven sales teams with his preference for personal brand building through podcast appearances and influencer partnerships. He also shares tactical advice on growing a social media presence for credibility and capital raising, especially leveraging Instagram as a modern business card. Justin Freishtat Current role: Capital raiser, partner at Kerns Marketing, board member of SafeSpace Say hi to them at: @justinfreishtat on Instagram Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices