EMILY MCGUIRE: FLOURISH & GRIT AND EMAIL MARKETING

I call Emily McGuire a Relational Marketer. Not only is she a guru of email marketing but she also is growing her one-person business to include copy writing and even business coaching. Emily and her company, Flourish and Grit, is the perfect person to talk about the coronavirus havoc on business, particularly small businesses.  It takes grit to be a solopreneur as Emily and so many people are finding,  people who have pivoted their careers away from corporate jobs to working for themselves. Even amidst the pandemic, with layoffs across industries and companies, scores of people are looking to hang a shingle and rely upon their own abilities and passions to earn a living.  But wait, how do you do that? Emily started Flourish and Grit just under three years ago primarily focused on helping clients take advantage of their databases through reaching out with email marketing. Emily takes the pulse of her clients current database and marketing efforts and helps refine based on the client’s goals.  Yet Emily is much more than that. She has become wise as a business person in understanding the nuances of creating long term clients through careful vetting, establishing boundaries and being authentic. She is who she is and she advocates for her clients to do the same. So who is she? I met Emily in January at a gathering of business people and solopreneurs who were looking to find their marketing voices through understanding who they are. The event was co-hosted by Janelle Reichman, who was my guest on Interesting Humans Episode Two, whom you’ll recall owns her own website design firm.  Emily learned through constant observation and practice what to do and what not to do as a solopreneur. In the process of building her business she experienced the reverb of some personal trauma from her younger years. We touch on it some in our conversation and Emily is pretty transparent about being excommunicated and shunned by her family and how the experience has served her as a solopreneur and a person today.  Our conversation is both deep into the trials and tribulations of owning your own business and broad about the person behind it. I hope you will enjoy meeting Emily McGuire. LinkedIn: ​https://www.linkedin.com/in/mcguireemily/ Instagram: ​https://www.instagram.com/flourishandgrit/  Facebook: ​https://www.facebook.com/flourishandgrit/  Twitter: ​https://twitter.com/flourishandgri​t  Website:  https://www.flourishgrit.com/  Freebie:  Action Guide: Boost Your Email Open Rates ASAP  flourishgrit.com/open  Website: https://christianrward.com/ Instagram: https://www.instagram.com/christianrward/