Active Campaign CMO: Integration, Automation and Marketing Insights to Scale to $165M ARR

Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds. He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education. In this episode we cover:00:00 - Intro01:27 - The Financial Growth Story of ActiveCampaign03:34 - Unveiling the Postmark Deal08:41 - Identifying Customer-Centric Integrations13:19 - Choosing the Right Pricing Model20:13 - Successful Strategies to Mitigate Single Platform Risks in 202322:46 - The Power of AI in ActiveCampaign's Automation and Marketing29:02 - Shay's Favorite Activity To Get Into a Flow State29:49 - Shay's Piece Of Advice For Your Younger Self31:19 - Shay's Biggest Challenges at ActiveCampaign32:43 - Instrumental Resources For Shay's Success35:35 - What Does Success Mean for Shay Today37:38 - Get In Touch With Shay Get In Touch With Shay: Shay's LinkedIn ActiveCampaign Website Mentions: Postmark Books: The Five Dysfunctions of a Team by Patrick Lencioni The Founder's Mentality by Chris Zook and James Allen Never Split the Difference by Chris Voss More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consulting Services How To Value Your SaaS Company