Episode 36: Interview with Jonah Sachs, co-founder and creative director of Free Range Studios, author of Winning the Story Wars

Jonah Sachs is an internationally recognized storyteller, author, and designer. He is the co-founder and chief storytelling officer of Free Range Studios, an advertising and marketing firm that specializes in nonprofits and socially responsible businesses Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies. Jonah’s book Winning the Story Wars uses case studies to show values-driven stories that Jonah believes is changing the face of marketing. In this interview, Jonah talks about: Inadequacy marketing” and its shortcomingsThe importance of speaking to your customers’ heartsHow empowerment marketing reaches out to individuals’ highest aspirationsHow to create experiences for your audience that are truly engaging