Inside General Assembly’s Award-Winning AI-Driven Sales Strategy

This is episode 753. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling's Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with General Assembly leaders Jourdan Hathaway, Chief Business Officer, and Gretchen Jacobi, Chief Revenue Officer. General Assembly was a recipient of the first ever “AI for Sales Excellence Awards,” which were presented at the Institute for Effective Professional Selling on May 1. Find Jourdan on LinkedIn. Find Gretchen on LinkedIn. GRETCHEN’S TIP: “Start somewhere. Start small and build from there. Audit your week. Pick something that feels lowest risk to you… and start integrating AI. Just start now.” JOURDAN’S TIP: “If the early bird gets the worm, the early AI adopter gets the sale.”