Inside Brazil's Corporate Bitcoin Boom w/ Israel Salmen & Mason Foard | BFC Ep. 18

Méliuz ($CASH3) — a leading Brazilian e-commerce platform with 42+ million users — has transformed itself and become the country's first bitcoin treasury company. In this episode of the Bitcoin for Corporations Show, host Pierre Rochard sits down with Méliuz Chairman Israel Salmen and Director of Bitcoin Strategy Mason Foard to break down how they took a zombie company and turned it into a growing bitcoin-backed business. They explore Méliuz's market crash and its subsequent re-invention inspired by Strategy (MSTR), and how the regulatory and financial backdrop of the Brazilian market (high inflation and high interest rates) presents unique opportunities and challenges for corporate bitcoin adoption. Chapters: 00:00 – From IPO to Bitcoin: The Méliuz Origin Story 01:30 – Méliuz's Core Business Explained 04:43 – Market Collapse to BTC Treasury Transformation 10:34 – Mason Foard: Méliuz Director of BTC Strategy 15:45 – Brazil’s Macro Landscape: Challenges & Opportunities 22:05 – Derivative Strategies & Capital Efficiency 29:06 – Brazil's Crypto Regulation and Tax Policy 32:59 – Fintech + Bitcoin: Integrating Treasury and Digital Banking 39:12 – Risk Management & Long-Term Bitcoin Strategy Outlook 40:44 – Closing Thoughts Connect with Israel Salmen on X: https://x.com/IsraelSalmen Connect with Mason Foard on X: https://x.com/MasonFoard Connect with Pierre Rochard on X: https://x.com/BitcoinPierre Learn more about Méliuz: https://www.meliuz.com.br/ Follow Bitcoin For Corporations X: https://x.com/BitcoinForCorps Learn more about Bitcoin For Corporations - the executive network for corporate bitcoin adoption: https://b.tc/corporations Join us November 13-14 at Bitcoin Amsterdam 2025 to connect with Bitcoiners and the leaders shaping the next phase of Bitcoin adoption! Tickets on-sale now: https://www.bitcoin.amsterdam/ Don't miss the Bitcoin for Corporations Symposium, Amsterdam on November 12th. Learn more: https://www.bitcoin.amsterdam/bfc-symposium #Bitcoin #Meliuz #BitcoinForCorporations #CorporateBitcoin #BitcoinTreasury #BTC #BrazilBitcoin #BitcoinStrategy #MSTR #Inflation #HedgeAgainstInflation #BitcoinStock #CryptoMarkets #BalanceSheet #PierreRochard #Hyperbitcoinization #FiatDebasement #EmergingMarkets #CASH3 #Fintech #Ecommerce #BitcoinEducation