Innovation is the practice of bringing new things to life :: Katrin Zimmerman

🎙️ Join us for this week's episode with Katrin Zimmerman, CEO of TLGG USA, on "What is Innovation?" Katrin shares her perspective on innovation types—evolutionary vs. revolutionary—and dives into innovation portfolios, values, and the delicate balance between investment and ROI. She also offers advice on navigating innovation cycles, confronting AI resistance, and applying innovation across various industries. What's the impact of 'today's money' on innovation? Considering their innovation portfolios and values, how should companies balance investment and ROI? -- Katrin launched TLGG’s New York office. As Managing Director, she is responsible for consulting services with global clients. At TLGG, Katrin has served and mentored clients on business strategy, digital transformation, marketing transformation and innovation up to the C-suite. Prior to joining TLGG, Katrin co-created the Lufthansa Innovation Hub (named as best digital lab by Capital Magazine in 2017 and 2018) with global responsibility for business innovation where she developed ventures in the services and mobility field from Seoul to Berlin. She has a deep knowledge of digital marketing and growth hacking techniques which enabled new ventures to scale quickly and incumbent players to strategically maximize their ROI. Know more about her here:Katrin ZimmermannCompany: TTLG ------------------------------------------------------------ Episode Guide: 0:00 - Intro 0:49 - What is Innovation? 1:20 - Defining "New" 2:53 - Innovation portfolio and values: Investment vs ROI 4:33 - Innovation cycles and evolution 6:59 - Artificial Intelligence: resistance, fear, and legislation   9:57 - Nuclear power, AI, and GMO 13:04 - Innovation for cross functional teams and environments 15:22 - Innovation cycles in modern large organizations 18:50 - Innovation in different industries, consumer expectations, and Wall Street expectations 24:28 - Katrin's impact to companies 26:44 - Money and Innovation 28:08 - Advice to Innovators -------------------------- OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management