Innovation is doing something differently with better outcomes :: David Sinkinson

Innovation: Driving Better Outcomes or Reinforcing the Status Quo? In today's rapidly evolving business landscape, true innovation is more crucial than ever. But what separates genuine innovation from mere change? David Sinkinson, co-founder of AppArmor and author of "Startup Different," offers a thought-provoking perspective: "Innovation is not changes that reinforce the status quo. It's about doing something differently with better outcomes." How can leaders ensure their initiatives truly innovate rather than simply maintain the current state? Are your organization's "innovations" creating value or just shifting it?  ------------------------------------------------------------ Episode Guide: 0:00 - Intro 0:59 - What is Innovation? 4:25 - Importance of being mission-driven 8:43 - Data-driven innovation 14:18 - What isn't innovation? 19:27 - Innovation's impact on career 24:49 - Advice for innovators ------------------------------------------------------------ Brothers David Sinkinson and Chris Sinkinson are proven SaaS entrepreneurs. Their bootstrapped startup, AppArmor, helped keep people safer with innovative mobile apps and emergency notification solutions for individuals across the globe. In February of 2022, their company was acquired by US competitor Rave Mobile Safety for tens of millions of dollars. Later in 2022, Rave and AppArmor were acquired for over $550 Million by Motorola Solutions. Now Dave and Chris have launched Startup Different - a book and podcast to help show you that there’s another, better way to build your business. Startup Different debunks startup myths, tackles some of the toughest challenges and gives you the tools to build your business. These down-to-earth founders prove making a successful startup has little to do with unicorns or ten-baggers and instead focuses on a proven, different method for startup success. More about our guest:David SinkinsonPodcast: Startup DifferentBook: Startup Different OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management