Innovation is creativity put to work :: Samuel Sanders

Samuel Sanders, author of Your Next Big Idea, explains the relationship between innovation, creativity, and work. More about our guest:  Samuel Sanders is an award-winning entrepreneur who has seen innovation, creativity, problem-solving, and ideation in action at many different levels: a Fortune 500 company, an Inc. 5000 fastest-growing company, as well as incubators. He also co-founded the company Wundershirt, which at its peak, sold athletic training clothing to Olympic athletes preparing for the 2016 Olympics. Currently, he runs Heard, LLC, a software application that helps governments and large companies get targeted and reviewed feedback from their citizens/employees to improve decision-making. His award-winning and highly-praised new book, Your Next Big Idea, is available at www.yournextbigideabook.com and Amazon. -------------------------- 0:00 - Intro 1:28 - What Is Innovation? 4:13 - Being a 'creative' thinker 5:38 - Creatives and Entrepreneurs vs Problems, Needs, and Wants 7:30 - Viewing as an Opportunity 8:32 - Book: Your Next Big Idea 9:56 - Coming into solutions 11:31 - Identifying what makes sense to solve problems 13:10 - Innovators: Application, Fulfillment, Creating, Solving problems 14:09 - What Isn't innovation? 15:22 - Innovation Traffic Light 18:18 - Controversial tip: bringing in a new perspective 21:26 - "How has innovation shaped your career, experience, and life?" 24:09 - Hobbies to keep busy outside of 'innovation' 25:09 - Thoughts on immersive experiences 26:53 - Advice to innovators -------------------------- OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.