Innovation is creating useful tools that make life more efficient :: Tiisetso Maloma

🎙️ Our innovation journey brings us perspective from Africa this week, as we talk with Tiisetso Maloma, a renowned South African entrepreneur and author, on the "What is Innovation?" podcast. Tiisetso shares his view of innovation as the process of making one or more things into something profoundly useful, enhancing efficiency in our daily lives. This leads to a discussion on the core concept of utility and the vital intersection of technology and innovation. He also shares his framework of a transformative path from material discovery to proprietary innovation and underscores the crucial distinction between innovation and creativity. Listen, like, subscribe, and share today! #innovation #entrepreneurship #technology #efficiency More about our guest: Tiisetso Maloma is a South African entrepreneur and the author of ten published books. His work centres around providing simple frameworks for understanding entrepreneurship, innovation, economics, and consumer behaviour. Maloma's books include "Innovate Like Elon Musk," "90 Days to Create & Launch," "The Anxious Entrepreneur," "The Future of Township Economies," "Innovate The Next," and "Forget the Business Plan, Use This Short Model." Tiisetso is also an experienced public speaker. Buy his books here. ------------------------------------------------------------ Episode Guide: 0:00 - Intro 0:46 - What is Innovation? 4:57 - What makes something useful? 6:31 - Technology and Innovation 7:55 - Intentionality in Innovation 9:51 - Importance of motion: efficiency and effectivity 12:43 - Material Discovery to Proprietary Innovation 17:19 - Importance of distinguishing what isn't innovation 19:28 - Advice for Innovators -------------------------- OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.