Influencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den Berg

In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals. Show Highlights:0:35 - the soft drink backed by the Victoria Secret model3:50 - what was your experience like living in Bucharest?5:23 - how my parents influenced me into entrepreneurship7:15 - my first entrepreneurial venture9:17 - why isn’t there much information on equity deals and influencers?11:17 - example of influencer deal gone wrong (Kanye West)13:55 - what is the upside brands get when doing influencer deals?17:10 - how equity deals work19:35 - what an average equity deal looks like and obligations of influencer22:20 - experience being a creator himself on LinkedIn and TikTok26:15 - the most famous brands won’t be companies, but influencers29:15 - what attractive celebrity would you set your phone’s wallpaper to? *** CONNECT website: www.influencercapital.nl 📬 Subscribe to the ICL newsletter 🤗 Connect on LinkedIn *** SAY THANKS 💜 Leave a review Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more. Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...