Ines Johnson on Backlist Sales and Effective Product Pages For Direct Sales

Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:Testing and tweaking to increase backlist salesImportance of thinking of your customer in marketing to create a personal connection Effective ad strategies using purchase ads Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readersLeveraging direct sales platforms and tools like Payhip and Shopify to boost book sales 💙 Become a supporter of the podcast https://wishidknownforwriters.com/supportAccess to backlist of exclusive supporter episodesPrivate slack groupShoutout on a future episode 📥 Send us a Text Message  ⚡Links:https://www.authoradsintensive.com/a/2147845324/RXrpFFEh (Affiliate link)Ineswrites.comPage Turner Pacing Send us a text Support the show 🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices ❤️ Jami’s books https://amzn.to/3wSraA5 🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/ The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing