Increase Your Positive Outbound Replies by 236% with Collin Mitchell

#104: 236 percent. 236 percent? 236 percent! Yes, Collin Mitchell is serious. He wants to help you increase your positive outbound replies by 236% through personalization. But he doesn’t mean traditional personalization by targeting a persona or an ICP. He doesn’t even mean combing a prospect’s LinkedIn profile to find out where they went to college or connecting based on a recent post. Collin Mitchell and Humantic AI are taking personalization a step further by understanding a prospect’s personality type and using it to your advantage. Knowing someone’s personality type can improve your communication and pitch by helping you present information in a way your prospect is most likely to respond. With insights into specifics such as which personality type prefers longer emails versus bulleted lists or how to increase your open rate with a perfect subject line, you can win over more prospects with tailored outreach. EPISODE HIGHLIGHTS 01:07: Using personalization to increase your outbound sales repliesBaseline sequences for outreachMoving from personas and ICPs to personality types 04:49: Tailoring your outreach based on how your prospect prefers to receive informationSubject lines, bullet points, and message contentThe importance of the right CTA 13:15: How is it possible to figure out a prospect’s personality type?Using social media profiles to your advantageBlending different personality types using specific surveysHow much data is needed to understand a person’s personality type