Maven CEO James Heckman on Sports Illustrated’s future

Maven CEO James Heckman joins the show to discuss the devastating impact of COVID-19 on Sports Illustrated’s advertising revenue (2:45), his response to critics of the company’s new digital strategy (7:16), why he remains bullish about the prospects of video advertising (10:37) and why he believes the company can take on Facebook and Google in the digital advertising space (15:12). Check out more insight from Heckman in “As games resume, sports media tries to rebound from advertising wasteland.”