Importance of Representation and Community with Ibukun Oluleye

Sarah and Ibukun discuss the critical role of representation and community in SEO and the wider digital marketing industry. They highlight how diversity in the industry fosters creativity, innovation, and inclusivity in campaigns, ensuring broader audiences feel seen and valued. Ibukun emphasizes the significance of b-digital, a thriving community for Black professionals in digital marketing. By offering mentorship, networking, and resources, b-digital empowers its members to excel and address industry disparities. About Ibukun Ibukun Oluleye wears many hats from a Brand Executive at a Birmingham agency to Head of Events at one of the UK's largest black in marketing communities, and a founding member of (BRUMWIM) Birmingham Women in Marketing. She has a passion for platforming underrepresented voices, helping juniors and young people build their personal brand and supporting companies with getting to grips with brand strategy. When she's not working, you'll probably find her reading, learning British sign language or trying to learn crotchet and failing. Where to find Ibukun Ibukun's Website Ibukun Oluleye on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Copyright 2024 Sarah & Tazmin Mentioned in this episode: Donate & Support The Podcast We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below: <a