#169 Russell Brunson on The Secrets to Surviving Severe Economic Downturns | Impact Theory

In this episode Tom and Russell discuss how to rebrand and rebuild your career and your business, why you have to focus on survival first, and how to then take advantage of what could be your greatest opportunity. This episode is brought to you by: WHOOP: For 15% off your order, go to https://www.whoop.com and use discount code IT at checkout. Blinkist: Go to https://blinkist.com/impact Try it FREE for 7 days and save 25% off your new subscription. PATLive: Get 15% off their regularly listed rates. Call 866-708-2507 and mention this podcast. For more information, visit PATLive.com  SHOW NOTES:  Russell talks about how relentless practice turned him into a good wrestler [0:57] The danger of tying your success to your identity [2:58] How to keep going when you are beaten down and fatigued [5:24] Russell advocates the virtues of a relentlessly competitive mindset [9:28] Why you should shift your marketing before you shift your product [13:43] Russell talks about first finding the people you want to sell to, then creating the product [19:39] Tom and Russell discuss why you should focus on getting your basic needs met [23:46] What are the eternal truths of marketing and getting customers? [29:00] Tom and Russell talk about why you need to build your own platform [33:15] The secrets to building a social media platform [36:43] Russell explains how he stays motivated when times are bad [42:23] Russell advocates that business is a call from God [45:20] Russell shares the impact he wants to have on the world [49:03]  FOLLOW:  WEBSITE: russellbrunson.com  INSTAGRAM: https://bit.ly/3azFgHL  FACEBOOK: https://bit.ly/2Y0SvP2  TWITTER: https://bit.ly/3azFGha  Are You Ready for EXTRA Impact? If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you. Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness.  This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day. Subscription Benefits: Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more New episodes delivered ad-free Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more: Legendary Mindset: Mindset & Self-Improvement Money Mindset: Business & Finance Relationship Theory: Relationships Health Theory: Mental & Physical Health Power Ups: Weekly Doses of Short Motivational Quotes  Subscribe on Apple Podcasts: https://apple.co/3PCvJaz Subscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices