Impact of AI on measurement strategy and execution (#801)

Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today… Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are winning today…