Impact of AI on B2G and B2B Sales with Forrester Analyst Seth Marrs

This is episode 726 Read the complete tranwcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Seth Marrs, the primary sales AI and technology thought leader at Forrester. Find Seth on LinkedIn. SETH’S TIP:  “AI is going to make you as a sales professional a lot better. It’s going to make it a lot harder to be a seller, but for those who take advantage of it, it’s not going anywhere soon. Tt’s going to make sales more important and it’s going to make the true nature of a seller. The true nature of a seller is independence and really trying to find your own way to do things.”