IL41: They’re Not Just Reading You... They’re Rewriting You ft. Sandra Matz

What if knowing you isn’t the end goal... but shaping you is? In this episode, Kevin Coldiron speaks with Columbia professor Sandra Matz about how algorithms trained on our clicks, searches, and faces don’t just predict our behavior - they influence it. They unpack how personalization narrows possibility, why convenience can come at the cost of resilience, and what happens when machines learn to mirror us better than we mirror each other. From the false promise of data consent to the quiet collapse of complexity, this is a conversation about power, psychology, and the systems quietly remaking the human experience. ----- 50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE ----- Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website. IT’s TRUE ? – most CIO’s read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here. And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here. Learn more about the Trend Barometer here. Send your questions to info@toptradersunplugged.com And please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast. Follow Kevin on SubStack & read his Book. Follow Sandra on LinkedIn and read her book. Episode TimeStamps: 02:13 - Introduction to Sandra Matz 08:22 - How data is a window into our psychology 12:13 - What is the "right" benchmark? 14:12 - How algorithms learn to understand who you are 19:11 - Do algorithms care about your feelings? 22:16 - The "basic bitch" effect 25:10 - Computers can learn your personality from a picture of your...