IAM2482 - Unmasking Day 175: The Franchise Broker Journey

In this special episode, Gresham Harkless reflects on the challenges, setbacks, and learning curves he’s faced at the 175-day mark of his franchise broker journey.   Gresham aims to close two deals within that time frame, but he's only seen limited movement with one candidate whose financial readiness is uncertain.   He shares how the process has proven far more difficult than anticipated, with many candidates dropping off at various stages and deals taking much longer than expected, often four to six months or more.   Gresham emphasizes that the biggest barrier is generating consistent, qualified leads, calling it a “leads game” where, without a strong pipeline, no amount of knowledge or process can make up the difference.   Moreover, Gresham remains committed to learning and adjusting, focusing on lead generation and advising others to start part-time and build from there. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!