IAM2421 - Embrace the Run: Focus on Progress

In this special episode, Gresham Harkless shares how he’s using ChatGPT to help him work through business ideas. He calls it his "CEO hack," noting that it serves as a virtual sounding board for brainstorming and coaching.    He discusses recalibrating his 12-week goals, realizing that some earlier targets weren’t as realistic or achievable as he thought.    Gresham also recognizes that while securing sales, building a strong lead-generation foundation is critical for long-term success. He mentions experimenting with both buying leads and focusing on generating his leads.   Gresham explains the difference between lead measures (actions you take daily that drive results) and lag measures (the delayed results, like sales, that come after).    He discusses the reality of a long sales cycle in the franchise industry, acknowledging that it can take several months (or even a quarter) to convert a lead into a sale.    In addition, Gresham highlights the importance of staying accountable to his goals and regularly checking that his lead measures are working. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!